Wednesday, November 16, 2005
Call Me What You Will
The tiny Texas town formerly known as Clark has agreed to change its name to Dish in exchange for ten years of free satellite television service. Following a unanimous town council vote on Tuesday night, DISH Network has agreed to provide all 125 residents of the Fort Worth suburb free basic service and a free digital video recorder satellite receiver. "The getting our name out there is working," said Dish mayor Bill Merritt, "and the second part is really to market ourselves - come here and you get something out of it." Several years ago, the towns of Douche, Virginia and Enema, North Dakota entered into similar deals with major corporations but with decidedly mixed results.